Advertising essay

Introduction

Kuwait was colonized by the United Kingdom and had its independence in the year 1961. The country is under the Al Sabah family in a heritage rule system. Kuwait’s economy is mainly rooted on oil hence giving the government powers of patronage. The individuals’ income is not taxed and there is limited tax on the nationals in Kuwait based on charitable deductions called zakat. Marketing in Kuwait is diverse and done through various avenues. The burgeoning online Kuwait community mainly comprise of local papers that offer digital platforms for the readership of their various content electronically.

Kuwait basics

The country has around 900000 internet users, comprising of about 35 percent of the population. The country has a population of roughly 2.04 million people. The number of television stations in Kuwait is thirteen and television sets adding up to 875,000. There are 18 radio stations with over 1,175,000 receivers across the country. There are over 250000 people with computers, with over 150000 people having access to the internet. This information is vital in advertising in Kuwait. Any investor needs to understand these statistics and use them to their own advantage. In order to have more sales or to have services known, there is need for investors to utilize the communication and information dissemination avenues in Kuwait.

Advertising in Newspaper and Publications

The Kuwait print media has its roots back in the year 1920. The print media has since expanded and there have been an emergence of several other publications since 1960s. Most of the Kuwait Newspapers are owned by individuals. This makes it easier for diversity of information but the information published is not supposed to go against the government ant Islam. This is an avenue that can be used for advertising in Kuwait. The government newspapers were discontinued because they could not be able to compete with the private publishers. Newspapers in Kuwait include the Al-Rai Ala-Am that started its publications in the year 1961. In 200, the publication hosted an 87000 circulation. The Al-Sevassah is another publication that was founded in the year 1965. These newspapers can be used in the advertising of various businesses and organizations. The Al-Watan is another Arabic newspaper that had a wide publication base. Other newspapers include Al-Anbas, Al Dostoor and the Al Iklisadia. Among these newspapers are business dailies that can be used in advertising business entities. There are other weekly publications which can also be used in advertisement. These include Al- Mousaher, Al Yaqzar and the Al-Mujtamaa

The Middle East

Middle East offers a potentially wide market area. This therefore calls for intense advertising and marketing. There is a vast mass of land that stretches from the Arabic Gulf shores in Iran to Morocco, on the Atlantic’s ocean shores. The organizations are presented with a marketing and advertising opportunity through online marketing and advertisement. The advertising can be done across the region. This advertising can also be done in various specific regions. There are various online advertising companies which can be used for advertising. Such companies include the alCick company which is among the leading companies in the Middle East. There are sites that have been developed in the Middle East so as to allow for advertising. The organizations just need to understand the basics in the wide market. There is also need to identify and understand the specifics of the markets that are popular in the region. For any organization or business entity to success in the Middle East, there is need for advertising and marketing. The competition in the market had been stiff and there is need to ensure that the people in Kuwait and the entire Middle East have access to information regarding the products and services that they offer. (Kavoossi, 2000)

Advertising in the Middle East

Advertising in the Middle East can successfully be done strategically. Notably, the entire market in the Middle East is divided into four major regions. These are regions in which advertising can be done and in which a given organization can be able to maximize the market capacity for more benefits. These regions include the Iraq and Iran, which is the Eastern Region. The Arabic Gulf Region comprises Qatar, Bahrain, The United Arab Emirates (Abu Dhabi and Dubai), Oman, Kuwait and the Saudi Arabia. The Central Region covers Jordan, Lebanon, Syria and Palestine. The last market region of the Middle East is North Africa. This region comprises of Egypt, Algeria, Tunisia, Libya and Morocco.

The market of Arabic Gulf has a tax free consumer region whose worth is high net. The wealth in the region is mostly boosted by the export prices due to exports of high prices. The real estate boom adds to the vast market in the Middle East, hence opening up to advertising and marketing potential. Similar to North America and Western Europe, the Middle East has online payments and an internet payment system that is of high speed. The online marketing and advertising sites have been on the increase. These advertising sites offer an overview of the markets in the Gulf. Furthermore, the sites present an overview of the information and market research that pertains to online advertising and marketing.

Advertising in the Middle East has now evolved and expanded, with various organizations exploring different marketing avenues. Reaching the people in the Middle East has now become earlier. This is basically through internet and online advertising which is effective and can be accessed in low cost. There are new and innovative platforms for advertising that have been developed in the Middle East. These innovative ways have allowed advertisers to penetrate the Persian Gulf markets. This is through the use of international and local search engines, run in various countries. There are various websites in Arabic language, French and in English. Advertising has been dynamic as the marketing field has been well developed and provides a global visibility for organizations to sell their products and services.

Conclusion

Kuwait and the entire Middle East have a wide market that is yet to be fully exploited. This large market need a well developed marketing and advertising platform to enable the organizations reach the potential markets. Moreover, Kuwait and the Middle East have varied marketing fields which range from the diverse media to internet advertising. The four different marketing fronts offer an opportunity for marketing to the various organizations and business entities. Advertising can be done in various aspects and through many ways. The huge populations listening to radio and having access to television also offer a more fertile marketing ground. With the increase of the number of people having access to the internet, advertising in the Middle East has now become more versatile and reach more people.

Work Cited

Kavoossi, M. The Globalization of Business and the Middle East: Opportunities and Constraints. New York: Greenwood Publishing Group, 2000.